Location Based Experiences

Immersive Design Academy 2024- 2025, Creative Director

Project Name: On Air Studios

Our team, Carousel Creative Group, was comprised of members from all around the world. As we shared our different backgrounds, we connected over a common experience: watching a game, competition, or reality show on TV and thinking, “𝘞𝘩𝘺 𝘥𝘪𝘥 𝘵𝘩𝘦𝘺 𝘥𝘰 𝘵𝘩𝘢𝘵? 𝘐 𝘸𝘰𝘶𝘭𝘥 𝘥𝘰 𝘵𝘩𝘢𝘵 𝘥𝘪𝘧𝘧𝘦𝘳𝘦𝘯𝘵𝘭𝘺.” It was this seemingly universal experience that inspired us to create 𝘖𝘯 𝘈𝘪𝘳 𝘚𝘵𝘶𝘥𝘪𝘰𝘴, our proposal in response to a simulated client brief that requested a new Location-Based Experience for a mall in Springfield, Virginia. At 𝘖𝘯 𝘈𝘪𝘳 𝘚𝘵𝘶𝘥𝘪𝘰𝘴, guests are invited to step into the shoes of contestants, embrace the spotlight, and experience their favorite shows for themselves. And just like in a real show, the cameras are rolling and there’s an episode to take home at the end!

Over the course of 11 months, I worked as Creative Director of an international and interdisciplinary team that developed a Location-Based Experience (LBE) through Blue Sky, Concept Design, and Schematics phases. We considered all the different facets of what goes into a successful LBE, such as guest experience, F&B offerings, and accessibility. We were even able to present at IAAPA and gain valuable feedback along the way. Through it all, stepping into the Creative Director role and developing this LBE concept was an incredibly educational growth opportunity that expanded my design, leadership and communication skills.

For more information, check out On Air Studios

Note: Work displayed here was completed in collaboration with other members of the Carousel Creative Group as part of the Immersive Design Academy (formerly NextGen Showcase) program